17 thoughts on “Help me decide on a new brand identity!!

  1. Adam Cowper-Smith

    I feel the one on the right is more in keeping with what you do, professional with sparkle.

  2. No2. I think it looks more professional. Might be a possibility that No1 might put off some fellas? But I think No2 illustrates your business more clearly and is not ambiguous.

  3. Ryan

    Btw, you’re missing a button for the voting. It should say “None of the above. Try again”.

  4. jane bond

    Don’t like either of them. Not up to a professional standard. You should have a look at a good reference source book like Logo by Michael Evamy. Available from amazon.

  5. Really like logo 2. I feel the strapline could be darker though as it is currently too light to read without squinting or pulling odd facial features.

  6. The one on the right.

    I find the company name combined with the one on the left a bit unprofessional. If I was going to pay someone to make sure my written documents sounded professional, I want to hire a professional. Amateur I can do on my own.

  7. kate mercer

    Actually, Alison, I really liked your magic wand and the strong black and white theme! I prefer the one on the right, but I don’t think it’s an improvement on your current logo… Sorry! Kx

  8. Thanks for all the comments! Really been very useful to run this experiment – I was all set to go with the “wee me” logo until I realised just how much other people took against it! (see my blog at http://theprooffairy.wordpress.com/2010/05/21/putting-the-customer-first/ for the story!)

    I do like the current black and white wand image BUT it is just an image from istock – anyone can use it and I’ve probably used it more than I should have done anyway, hence wanting to have my own identity. I love the pen and stars image so am very happy to work with that one to create my own identity!

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