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17 Responses leave one →
  1. Merlin permalink
    May 19, 2010

    Logo 2 has more magic!!

  2. Adam Cowper-Smith permalink
    May 19, 2010

    I feel the one on the right is more in keeping with what you do, professional with sparkle.

  3. May 19, 2010

    Having seen one earlier Alison, I have to say I prefer number 2. Possibly because grey is my least favourite colour!

    Good luck with it


  4. May 19, 2010

    Fab logo’s Alison! I agree with Adam that number 2 maintains a very professional image, but with sparkle – love it! Good luck :-)

  5. May 19, 2010


    Prefer the font used in Logo #2 … looks more contemporary, but the strapline text is almost invisible – needs more contrast.


  6. May 19, 2010

    No2. I think it looks more professional. Might be a possibility that No1 might put off some fellas? But I think No2 illustrates your business more clearly and is not ambiguous.

  7. Ryan permalink
    May 19, 2010

    Btw, you’re missing a button for the voting. It should say “None of the above. Try again”.

  8. jane bond permalink
    May 19, 2010

    Don’t like either of them. Not up to a professional standard. You should have a look at a good reference source book like Logo by Michael Evamy. Available from amazon.

  9. May 19, 2010

    Really like logo 2. I feel the strapline could be darker though as it is currently too light to read without squinting or pulling odd facial features.

  10. May 19, 2010

    No.2 easily.

  11. Jane Smith permalink
    May 19, 2010

    No. 2 by a long shot. This voting mallarky is great!

  12. May 20, 2010

    The one on the right.

    I find the company name combined with the one on the left a bit unprofessional. If I was going to pay someone to make sure my written documents sounded professional, I want to hire a professional. Amateur I can do on my own.

  13. May 20, 2010

    Definately the one on the right!!!

  14. kate mercer permalink
    May 21, 2010

    Actually, Alison, I really liked your magic wand and the strong black and white theme! I prefer the one on the right, but I don’t think it’s an improvement on your current logo… Sorry! Kx

  15. May 22, 2010

    Thanks for all the comments! Really been very useful to run this experiment – I was all set to go with the “wee me” logo until I realised just how much other people took against it! (see my blog at for the story!)

    I do like the current black and white wand image BUT it is just an image from istock – anyone can use it and I’ve probably used it more than I should have done anyway, hence wanting to have my own identity. I love the pen and stars image so am very happy to work with that one to create my own identity!

  16. May 27, 2010

    Logo 2 is the choice for me.. :)

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